Banner; a strip containing a phrase and/or images across the top or bottom of the magazine
Menu bar; often positioned at the side of the cover containing information about what's inside
Splash; written across the cover to attract the readers attention
Call out; a part of the front cover which seems to 'call out' and attract the readers eye
Puff; a short piece of text to give the reader information about an article
Meme; a feature which someone used first, which then becomes popular and is spread across the industry, then becoming a trope
Trope; the stereotypes and conventions of a magazine from repeating someone's original idea
WOB; white font which is on a black background, attracts the reader
Burst; a shape containing information, placed randomly on the cover
Barcode; a machine readable code to define the price of the item
Tagline; a memorable phrase which stays in the mind therefore the reader can often recall it
Ear piece; a piece of information in the corner of the page
Direct mode of address; when the model stares directly into the camera lens or when the information uses pronouns to speak directly to the reader
Dog end; a turn in the page on the cover
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